Learning how to perform a breast self-exam with DJ.

To support Pink Ribbon’s efforts during Breast Cancer Awareness Month, NRJ radio launched #MixForBoobs: 
a social media experience leveraging DJ techniques to familiarize young women with breast self-examination.

I collaborated on this campaign shooting the 9 signs to detect breast cancer and directed a music video spot and a series of video tutorials, including a Tik Tok Challenge, turning breast cancer prevention into popular culture.